The essential and bestselling guide to typography from beloved design educator Ellen Lupton--revised and expanded to include new and additional voices, examples, and principles, and a wider array of typefaces. "Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."--I Love Typography The bestselling Thinking with Type in a revised and expanded third edition: This is the definitive guide to using typography in visual communication. Covering the essentials of typography, this book explores everything from typefaces and type families to kerning and tracking to grids and layout principles. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. Historical and contemporary examples of graphic design show how to learn the rules and how to break them. Critical essays, eye-opening diagrams, helpful exercises, and dozens of examples and illustrations show readers how to be inventive within systems that inform and communicate. Featuring 32 pages of new content, the third edition is revised and refined from cover to cover: More fonts: old fonts, new fonts, weird fonts, libre fonts, Google fonts, Adobe fonts, fonts from independent foundries, and fonts and lettering by women and BIPOC designers Introductions to diverse writing systems, contributed by expert typographers from around the world Demonstrations of basic design principles, such as vi­sual balance, Gestalt grouping, and responsive layout Current approaches to typeface design, including Variable fonts and optical sizes Tips for readability, legibility, and accessibility Stunning reproductions from the Letterform Archive Thinking with Type is the typography book for everyone: designers, writers, editors, students, anyone who works with words on page or screen, and enthusiasts of type and lettering. Readers will also love Ellen Lupton's book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.

An engaging introduction to the cutting-edge discipline of experience design for students and practitioners in creative fields, including architecture, product design, gaming, exhibition design, and performance   What does it mean to design experiences? Traditional design practices invite us to design things, and to use those things to solve problems. But experience is not a problem; it is life. Experience designers engage with unpredictability and the unknown, partnering with their audiences to generate possibility and relationality. Experience designers create worlds, craft narratives that leave the page and enter people’s lives, and structure transformation. Broadly interdisciplinary and deeply human, experience design is a practice that at once embraces new technologies and offers a balm for our disconnected lives.   In this playful, accessible, and visually engaging book, Burickson lays out ten basic principles for this emerging practice. Experience Design: A Participatory Manifesto invites the reader to stop making things and, instead, to craft the minutes and hours of human life. Rigorous and philosophical, the book guides the reader through the processes of empathic research; constructing worlds not just for fantasy fiction but in schools, communities, homes; and mastering the tools necessary to work coherently across disciplines to create new experiences. Whether you are a maker of immersive theater, an architect, a graphic designer, a community organizer, or just someone hoping to give a better gift, this book offers a vision of creating that is both new and as old as civilization.

Extra Bold is the inclusive, practical, and informative career handbook for designers that we've all been waiting for. Written collaboratively by a diverse team of authors, the book opens with critical essays that rethink design principles and practices through theories of feminism, racism, inclusion, and nonbinary thinking. Extra Bold features interviews, essays, typefaces, and projects from dozens of contributors with a variety of racial and ethnic backgrounds, abilities, gender identities, and positions of economic and social privilege. The book adds new voices to the dominant design canon. Part textbook and part comic book, zine, manifesto, survival guide, and self-help manual, Extra Bold is filled with stories and ideas that don't show up in other career books or design overviews. Both pragmatic and inquisitive, the book explores power structures and how to navigate them. Interviews showcase people at different stages of their careers, and biographical sketches explore individuals marginalized by sexism, racism, and ableism. Jennifer Tobias's original, handcrafted illustrations bring warmth, happiness, humor, and narrative depth. Extra Bold is the design career manual for everyone.

A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience.

Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader’s time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.

"Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."-I Love Typography The best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them. This revised edition includes forty-eight pages of new content with the latest information on: * style sheets for print and the web * the use of ornaments and captions * lining and non-lining numerals * the use of small caps and enlarged capitals * mixing typefaces * font formats and font licensing Plus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations. Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively.

The Bauhaus, the school of art and design founded in Germany in 1919 and shut down by the Nazis in 1933, brought together artists, architects and designers--among them Anni and Josef Albers, Herbert Bayer, Marcel Breuer, Lyonel Feininger, Walter Gropius, Johannes Itten, Vasily Kandinsky, Paul Klee, Laszlo Moholy-Nagy, Lilly Reich, Oskar Schlemmer, Gunta Stolzl--in an extraordinary conversation on the nature of art in the industrial age. Aiming to rethink the form of modern life, the Bauhaus became the site of a dazzling array of experiments in the visual arts that have profoundly shaped the world today. "Bauhaus 1919-1933: Workshops for Modernity," published to accompany a major multimedia exhibition, is The Museum of Modern Art's first comprehensive treatment of the subject since its famous Bauhaus exhibition of 1938, and offers a new generational perspective on the twentieth century's most influential experiment in artistic education. Organized in collaboration with the three major Bauhaus collections in Germany (the Bauhaus-Archiv Berlin, the Stiftung Bauhaus Dessau and the Klassic Stiftung Weimar), "Bauhaus 1919-1933" examines the extraordinarily broad spectrum of the school's products, including industrial design, furniture, architecture, graphics, photography, textiles, ceramics, theater and costume design, painting and sculpture. Many of the objects discussed and illustrated here have rarely if ever been seen or published outside Germany. Featuring approximately 400 color plates, richly complemented by documentary images, "Bauhaus 1919-1933" includes two overarching essays by the exhibition's curators, Barry Bergdoll and Leah Dickerman, that present new perspectives on the Bauhaus. Shorter essays by more than 20 leading scholars apply contemporary viewpoints to 30 key Bauhaus objects, and an illustrated narrative chronology provides a dynamic glimpse of the Bauhaus' lived history.

The Bauhaus, the legendary school in Dessau, Germany, transformed architecture and design around the world. This book broke new ground when first published in 1991 by introducing psychoanalysis, geometry, early childhood education, and popular culture into the standard political history of the Bauhaus. The ABC's of Triangle, Square, Circle also introduced two young designers, Ellen Lupton and J. Abbott Miller, whose multidisciplinary approach changed the field of design writing and research. With a new preface by Lupton and Miller, this collection of visually and intellectually stimulating essays is a must-read for educators and students.

Creativity is more than an inborn talent. It is a hard-earned skill that, like all skills, improves with practice. Graphic Design Thinking explores a variety of techniques-from quick, seat-of-the-pants approaches to more formal research methods-for stimulating fresh thinking and solving design problems. Brainstorming techniques are grouped around the three main phases of the design process: defining problems, getting ideas and creating form. Visual demonstrations and case studies show the design processes and solutions at work.

Why design now? As issues of ecology and sustainable living continue to gain in urgency and topicality, design has come to the forefront of the arts as the discipline best equipped to meet today's challenges. Designers around the world are rising to this clarion call by creating products, buildings, landscapes, messages and more that address important social and ecological problems. Why Design Now? National Design Triennial accompanies the fourth installation in Cooper-Hewitt, National Design Museum's acclaimed National Design Triennial exhibition series. Designed by Michael Bierut, a partner in the award-winning design firm Pentagram, Why Design Now? is the first Triennial book to be truly international in reach, with 134 designers and projects in more than 44 countries. With eight essays by four Cooper-Hewitt curators, project profiles and more than 350 color illustrations, many of which have never been published before, Why Design Now? offers a glimpse into contemporary innovation, and an up-to-the-minute survey of what progressive designers, engineers, entrepreneurs and citizens are doing in diverse fields and at different scales. Many of the featured works have influenced other designers by proposing new methodologies or by pioneering new techniques; also included are practical solutions already being implemented as well as experimental ideas designed to inspire further research. Each of the selected works--from a soil-powered table lamp to a post-petroleum urban utopia--celebrates the transformative power of design.

The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies-from electronic publications and websites to videos and mobile devices-this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

Texas, 1872. With the Civil War over, exploration has resumed in the territories to the west of the Mississippi, and the geologist Stingley is looking to capitalize. Together with photographer Oscar Forrest, who catalogues the terrain, and their young assistant, Milton, Stingley strikes out into territory that might one day support a new civilization. But this is no virgin land. As the frontiersmen move west, it becomes clear that the expedition won't go unchallenged. Stingley has led them into a hostile region: the native Comanches' last bastion of resistance. In a spectacular landscape, under the looming threat of attack, the boundaries between two worlds dissolve. As social conventions disappear and personal inhibitions go into retreat, an intimate relationship develops between Oscar and Milton. The Smell of Starving Boys is an intense Western about the clash of two worlds: one old, one new; one defined by rationality and technology, the other by shamanism and nature.

The medium of the poster is distinguished by displaying messages combining images and text on a static, two-dimensional surface. Designers have, however, always toyed with extending the plane by adding a third dimension, whether spatial or temporal, in order to fool the eye. Stop Motion examines the myriad creative approaches to suggesting movement, recession into depth, dynamics, and rhythm. Perspectival narrowing and plastically rendered motifs are among the traditional stylistic means used in painterly and illustrative posters. Borrowings from Op Art or psychedelic art perplex the eye. In photographic posters, techniques such as blurring or time exposure are used to cause an image to vibrate. But sophisticated printing techniques can also broaden the possibilities of visual expression. In contemporary posters, it is the strictly graphic means of writing, abstract pictograms, or geometric forms that stretch out nested spaces, through which the gaze wanders restlessly. Stop Motion reveals that poster designers have in fact traditionally sought to incorporate the aspect of movement. Moreover, the works assembled in the publication show that-with the exception of the current animated poster trend-the simulation of movement and three dimensions is always the result of a conscious design decision motivated by the respective content.

Applying the principles of human-centered design to real-world health care challenges, from drug packaging to early detection of breast cancer. This book makes a case for applying the principles of design thinking to real-world health care challenges. As health care systems around the globe struggle to expand access, improve outcomes, and control costs, Health Design Thinking offers a human-centered approach for designing health care products and services, with examples and case studies that range from drug packaging and exam rooms to internet-connected devices for early detection of breast cancer. Written by leaders in the field-Bon Ku, a physician and founder of the innovative Health Design Lab at Sidney Kimmel Medical College, and Ellen Lupton, an award-winning graphic designer and curator at Cooper Hewitt Smithsonian Design Museum-the book outlines the fundamentals of design thinking and highlights important products, prototypes, and research in health design. Health design thinking uses play and experimentation rather than a rigid methodology. It draws on interviews, observations, diagrams, storytelling, physical models, and role playing; design teams focus not on technology but on problems faced by patients and clinicians. The book's diverse case studies show health design thinking in action. These include the development of PillPack, which frames prescription drug delivery in terms of user experience design; a credit card-size device that allows patients to generate their own electrocardiograms; and improved emergency room signage. Drawings, photographs, storyboards, and other visualizations accompany the case studies. Copublished with Cooper Hewitt, Smithsonian Design Museum

Beauty celebrates design objects and practices that are exuberant, ethereal, atmospheric, experiential, exceptional or sublime. Objects of beauty provoke immediate reactions and demand judgment - asking us to redefine what is lovely or grotesque, formed or malformed, virtuous or subversive. They exalt experience as a living, unfolding exchange between people and things. Beauty honours the voices of designers from 26 countries around the world by conducting original interviews about their works and processes - showing that aesthetic innovation can drive change, whether materially, structurally or ethically. Beauty is an object to be touched, smelled and savoured. Each of the book's seven sections is printed on a luxurious Japanese matte paper with its own fifth accent colour. A smaller signature of pages - printed on its own creamy pink paper at the centre of the book - is called the heart. It contains front and back matter and the responses from designers to the questions: What comes to mind when you hear the word beauty? What is the most beautiful time of day? What is the most beautiful place you've visited? The authors/edited selected the designers for the book and exhibition with a group of international curatorial advisors: Adelia Borges (Brazil), Claire Catterall (England), Kenya Hara (Japan), Mugendi M'Rithaa (South Africa), Sarah Scaturro (United States), Annemartine van Kesteren (Netherlands) and Suvi Saloniemi (Finland).

Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition.

Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.

Topics include:

• Color
• Texture
• Rhythm and balance
• Hierarchy
• Layers
• Grids
• Visualizing data
• Typography
• Modes of representation
• Gestalt principles

Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators.